A Guide to Image Formats

 
 

Understanding
Image Formats

At the end of our client design process, you will receive a zip file of many different image files. Here is a handy guide to help you use each file in the correct way.

Perspektiiv Design Co. Graphic Designer in Portland, Oregon
 

 
 

Raster Files

A raster file is a pixel based graphic.
They are not directly editable.
They are based used on the web.


JPG

(Joint Photographic Experts Group)

- Social Media
- Profile Images
- Text Messages
- Not Transparent
- 75 *DPI (low res)

PNG

(Portable Network Graphic)


- Website
- Overlay on Images
- Transparent
- 75 *DPI (low res)

Glossary

DPI: Dots (pixels) Per Inch
Low Res: Low Resolution (75 DPI) - WEB
High Res: High Resolution (300 DPI) - PRINT
Transparent: Contains transparent background
3rd Party Creatives: Printers, Designers, etc

VECTOR Files

A vector file is a vector based graphic.
Vector based files are directly editable.
They are based used for print purposes.


EPS

(Encapsulated Postscript File)

- Large Format Printing
- High Quality Images
- Overlay on Images
- Directly Editable

PDF

(Portable Document Format)

- Share Documents
- Hard Copy
- Emailing + Sharing
- Directly Editable


AI

(Adobe Illustrator)

- Working Design File
- Share with 3rd Party Creatives

 

As a small business owner, it’s important to know how to use your new design files!
If you have any further questions, please contact us directly.