Giving Back To Our Earth: Now A 1% For The Planet Business
Perspektiiv is Officially a 1% for the Planet Member.
There are decisions you make for your business, and there are decisions you make for the world your business gets to be part of. 🌎
What Is 1% for the Planet?
1% for the Planet is a global network of businesses that give at least one percent of annual revenue to vetted environmental nonprofits. It was founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies, on a simple belief: a company can be a real force for the earth instead of a cost to it.
Investing for Future Generations
What A Four-Year-Old Has To Do With It
I have always found myself outside. Trails, mountains, the garden beds in my own backyard. It is where I think clearly and where the ideas actually arrive, and it is not separate from how I work. It is most of why I work the way I do.
I am also raising a four-year-old who is learning what the world is by walking around in it. That changes the math on everything. Climate change is real, and the businesses being built right now will either respect the earth or quietly cost it. There is no neutral option, and waiting for someone larger to handle it has never been a strategy.
A small studio is not going to solve this. But a studio can decide, on purpose, which side of the ledger it sits on. This is one of the ways we are doing that.
The THROUGH-LINE
Building A Values-Aligned Brand
Intentionality is the value we lead with: everything we make is purposeful, and everything we choose is on purpose too. That has always shaped the work. It should shape the business behind the work.
It also fits the moment we are designing in. So much creative work is being handed to the fastest, cheapest, most automated option, and everyone can tell. We keep choosing the human version instead: real strategy, real hands, real time, real people paid well to do it. The founders who come to us are making the same choice in their own companies. They want to invest in humans over AI-generated shortcuts, because they are building for a future they actually want to live in and they would like their brand to be honest about that.
Values-aligned design and eco-conscious branding are not add-ons for that kind of business. They are the whole point. This commitment simply extends that logic past our clients, to the ground all of us are standing on.
What This Means For You.
When you invest in your brand with a studio that is a 1% for the Planet member, your investment does more than build a stronger business. 💙
Starting now, one percent of Perspektiiv's annual revenue goes directly to approved environmental nonprofits doing real, on-the-ground work. Every brand identity, every website, every packaging project you trust us with quietly funds it. We will keep sharing who we fund and what that money does. This is not a one-time announcement. It is recertified every year, and we plan to grow into it.
It ripples outward. Working with a purpose-driven, values-aligned design studio has always meant your dollars go toward thoughtful, elevated work. Now it also means a portion of every project supports the environment, at no additional cost to you.
We have always believed our best clients are heart-led: people carrying a real vision, who understand that branding is a strategic investment and want their business to stand for something. If that is you, this partnership is one more way we are aligned. Good design and good values were never meant to be a trade-off.
Thank you for being part of a community that believes business can be done with intention, with heart, and with a real sense of responsibility for the world we are sharing.
