Rage Wellness: Branding the Revolution of Self-Care Through Rage
A Space to Let It All Out & A Bold Brand to Get it Noticed.
In a world that constantly demands composure from women, Rage Wellness offers something radical: permission to be unapologetically angry.
It’s not just a rage room—it’s a somatic sanctuary where stress is not managed, but released. Built for the modern American woman, Rage Wellness is the antidote to burnout, a curated space where rage, grief, and pent-up emotions are honored—not hidden.
When the founder first approached us, she wasn’t just launching a business—she was building a movement. Her mission? To normalize the female experience of rage, to reflect the chaotic inner worlds we often mask, and to do it all with a level of intention and humor that makes you feel both seen and held. We’re honored to have partnered with Lara to bring the visual brand experience to life.
From Google, to entreprenur.
The founder’s story is the soul of Rage Wellness. After landing in NYC and confronting the patriarchal grind firsthand—from white-collar admin work at Google, to being one of the only women in a startup that left her uncompensated after an acquisition—rage became more than just an emotion. It became fuel.
Her experience resonates deeply with countless women, particularly in tech, who’ve faced similar psychological uphill battles. Rage Wellness is her reclamation—a response to betrayal, burnout, and the relentless pressure to “keep it together.” It’s her way of saying: You’re not crazy. You’re angry. And that’s okay.
Designing for Accountability, Community, and Clarity
One of our final goals in the design process was to set her up for accountability and growth. That meant ensuring the visual identity was scalable, flexible, and rooted in purpose—ready for pitch decks, posters in bathroom stalls, or partnerships with mental health orgs.
The visual system is designed to evolve with her—strong enough to show up in national campaigns, but soft enough to whisper directly to the women who need it most.
Designing the Brand Experience: From Inner World to Outer Space.
Translating this powerful narrative into a visual identity required a delicate balance of feminine power and minimalist intention.
The brand needed to reflect two truths: that women are complex and furious, but also soft and deeply reflective.
We leaned into a color palette rooted in duality: Deep reds ("Flame" and "Brick") express visceral emotion, while pale blush tones ("Eggshell" and "Blush") soften the edges, signaling a return to calm. Typography choices like Mattone 150 and PP Neue World mirror this tension—bold but elegant, refined yet loud.
The result? A brand that feels intimate, intentional, and radically authentic. No gimmicks, no girlboss gloss—just truth, clarity, and class.
Rage Wellness is redefining what wellness can look like
Starting with a mobile mini-bus experience, she’s going directly to the women who need it most: busy moms, corporate warriors, caretakers. Each session is designed to feel like a luxury retreat in miniature—think OrangeTheory meets somatic therapy.
It’s about showing up, smashing the **** out of some plates to good music, then cooling down with intention, reflection, and zero judgment. Whether you bring your own “rage objects” or indulge in the curated selection, you’re supported throughout—from arrival to decompression.
What’s Next for Rage Wellness: A National Vision Rooted in Community
Long-term, Rage Wellness plans to open a permanent studio, complete with therapeutic offerings and partnerships with mental health professionals—especially crucial amidst today’s therapist shortage. Her dream? To create safe, accessible spaces across the country, grounded in both individual empowerment and collective healing.
This is more than a business. It’s a beautiful and functional rebellion—one that's inclusive, stylish, grassroots, and never performative. From classy brunch-goers to repressed conservatives looking for an outlet (yes, really), Rage Wellness is positioning itself as a brand that decenters men and centers clarity.
Rage Wellness asks: What if rage wasn’t something we managed, but embraced? What if clarity could come through chaos, not in spite of it?
This brand is proof that rage doesn’t have to be loud to be powerful, and that femininity can contain multitudes—grief, humor, tenderness, fire. We’re honored to help bring that vision to life. Because when women are allowed to go wild, the world changes.
