The Story of Perspektiiv: A Journey of Art, Freedom & Impact
The Perspektiiv Story
A Design & Business Graduate
in Pursuit of Something Bigger.
“Creativity has always been my language, my way of understanding the world, and, ultimately, my path to building a business that serves my community through my purpose. But from the beginning, I wasn’t interested in simply creating a business; I wanted to build something meaningful. Something that gave others the power to shape their own journeys, just as I had shaped mine. After earning my degrees in Graphic Design and Business Art, studying abroad, and spending a year working as a professional graphic designer, I had a realization: I wasn’t meant to follow the transitional path. The rules and limitations of corporate design roles felt confining, and I knew deep down that I was meant for more. I was supposed to design with purpose, with intuition, and with a deep understanding of how branding is the foundation of any successful vision. I wanted to help other ambitious entrepreneurs turn their ideas into thriving brands, allowing them to focus on what they do best while we crafted a visual identity that positioned them for success. And here we are today, over a decade later.”
💁🏼♀️ WOMEN-OWNED 🎨 Expert Creatives 🇪🇪 ESTONIAN ROOTS 📍 Denver & Portland
Since 2014: Transforming Brands Through Story & Design.
Perspektiiv Design Co. was founded in 2014—a creative studio built on the belief that branding is more than aesthetics; it’s a form of communication. It’s how the world sees you, understands your mission, and connects with your story. And when done right, branding has the power to transform a business.
What began in Colorado has grown to include deep roots in Portland, Oregon. Today, we serve clients locally in both cities and collaborate with brands nationwide.
The name "Perspektiiv" is Estonian for "perspective," chosen to honor my heritage and the way we approach design—thoughtfully, strategically, and with a vision for long-term success, unique for each client.
Over the years, we’ve had the privilege of working with many small businesses, entrepreneurs, and larger companies—including the Tillamooks of the world—helping them clarify their message and strengthen their brand positioning. But what truly fuels us is the passion and purpose behind each brand we touch. Every entrepreneur we work with has a dream, and our role is to give that dream a voice, a face, and a presence that is both strategic and beautifully artistic.
At Perspektiiv, we don’t believe in surface-level design. We believe in creating from a place of deep understanding—getting to the core of what makes a business unique and translating that into visuals that inspire trust, loyalty, and growth. We don’t just build logos and color palettes; we build brands that empower business owners to step into their fullest potential.
Our team of hand-selected, professional designers allows us to offer creativity and a strategic approach that ensures real impact, tailored to each client. We believe that good design should maintain an accessible and affordable price point. Because we know that great design should be within reach for entrepreneurs who are ready to invest in their future.
Looking to the future, we strive to continue serving our community with good design and further expand our presence in both in-person and online events, where we can support one another and foster thriving businesses. We truly believe that strong businesses create strong communities, and by bringing people together, we can foster meaningful collaborations and sustainable growth together.
Running this studio has been an evolution, not just for the business but for me as a leader. I’ve built this company while navigating motherhood, entrepreneurship, and the constant desire for freedom—a life where creativity isn’t stifled, where success isn’t dictated by conventional paths, and where work and life blend seamlessly into something fulfilling. And that’s exactly what I want for my clients: the confidence to build something that aligns with who they are and what they love.
Alison Gardner
built with purpose (And passion)
Perspektiiv Design Co. exists to expand what’s possible through artistry & strategy.
