The Story of Perspektiiv: A Journey of Art, Freedom & Impact
Facts About Perspektiiv Design Co.
💁🏼♀️ WOMEN-OWNED & FOUNDED IN 2014 🎨 EXPERTLY TRAINED DESIGNERS & Creatives ⭐️ AFFORDABLE, HIGH-QUALITY BRANDING 📈 A focus on DESIGN & BUSINESS 🇪🇪 INSPIRED BY ESTONIAN ROOTS 🧠 DEDICATED TEAM: THREE FULL-TIME EMPLOYEES & A FREELANCE NETWORK
The Perspektiiv Story By Alison Gardner
Alison’s Journey: A design & business graduate in pursuit of something bigger.
Creativity has always been my language, my way of understanding the world, and, ultimately, my path to building a business that allows others to thrive. But I wasn’t interested in simply creating—I wanted to build something meaningful. Something that gave others the power to shape their own journeys, just as I had shaped mine.
After earning my degrees in Graphic Design and Business Art, studying abroad, and spending a year working as a professional graphic designer, I had a realization: I wasn’t meant to create within boundaries.
The rules and limitations of traditional design roles felt confining, and I knew deep down that I was meant for more. I was supposed to design with purpose, with intuition, and with a deep understanding of how branding is the foundation of any successful business venture. I wanted to help other ambitious entrepreneurs turn their ideas into thriving brands, allowing them to focus on what they do best while we crafted a visual identity that positioned them for success.
PDCO: Founded in 2014
That’s when I founded Perspektiiv Design Co. in 2014—a creative studio built on the belief that branding is more than aesthetics; it’s a form of communication. It’s how the world sees you, understands your mission, and connects with your story. And when done right, branding has the power to transform a business.
The name "Perspektiiv" is Estonian for "perspective," chosen to honor my heritage and the way we approach design—thoughtfully, strategically, and with a vision for long-term success.
Over the years, we’ve had the privilege of working with countless small businesses, entrepreneurs, and larger companies—including the Tillamooks of the world—helping them clarify their message and stand out in a crowded marketplace. But what truly fuels us is the passion and purpose behind each brand we touch. Every entrepreneur we work with has a dream, and our role is to give that dream a voice, a face, and a presence that is both strategic and stunning.
At Perspektiiv Design Co., we don’t believe in surface-level design. We believe in creating from a place of deep understanding—getting to the core of what makes a business unique and translating that into visuals that inspire trust, loyalty, and growth. We don’t just build logos and color palettes; we build brands that empower business owners to step into their fullest potential.
What sets us apart is the level of expertise and professionalism we bring to every project. Our team is comprised of trained professionals allowing us to offer not just creativity but a strategic approach that ensures real impact. We believe in delivering high-quality, unique, and professional work—while maintaining an accessible and affordable price point. Because we know that great design should be within reach for entrepreneurs who are ready to invest in their future.
In 2020, my husband Greg joined the business, bringing his own expertise and skills to the table. Working together as a team has been an incredible experience—one that has pushed us to grow both personally and professionally. Our combined strengths allow us to serve our clients even more effectively, offering a well-rounded approach that blends strategy, creativity, and execution.
Looking toward the future, our goal is to continue serving our community and lean further into in-person events, where we can support each other and create thriving businesses. We believe that strong businesses create strong communities, and by bringing people together, we can foster meaningful collaborations and sustainable growth.
Running this studio has been an evolution, not just for the business but for me as a leader. I’ve built this company while navigating motherhood, entrepreneurship, and the constant desire for freedom—a life where creativity isn’t stifled, where success isn’t dictated by conventional paths, and where work and life blend seamlessly into something fulfilling. And that’s exactly what I want for my clients: the confidence to build something that aligns with who they are and what they love.
built with purpose & passion
Perspektiiv Design Co. exists to take the guesswork out of branding and design so that business owners can focus on doing what they love.
If you’re ready to build a brand that not only looks incredible but supports your growth, we’re here to guide you every step of the way. Because when you align your business with your values, trust your intuition, and invest in design that truly represents you, success follows.
