Case Study: Branding an Elevated, Coastal Community in Esquimalt, Victoria, B.C.
Designing Serenity by the Sea
Sea Terrace is a rare gem within HyLand Properties’ portfolio, one of the few for-sale condo developments in a lineup otherwise known for rental projects.
Nestled along the coastline of Esquimalt, just minutes from downtown Victoria, Sea Terrace offers a calm and coastal retreat designed for those seeking approachable luxury and connection to nature.
With ocean views, access to nearby parks and community amenities, and a design aesthetic that balances modern elegance with coastal warmth, this project stands apart. More than a residential development, Sea Terrace represents the revitalization of its neighborhood and sets the tone for HyLand’s future vision of elevated living spaces.
A New Perspective on Coastal Living
HyLand approached us with a clear goal: craft a brand that felt like home at first glance.
Sea Terrace needed to embody coastal inspiration while remaining approachable, warm, and quietly sophisticated. With an older demographic of retirees and downsizers, as well as younger families seeking connection to nature and walkability, the project had to balance timeless design with contemporary appeal.
Equally important was the context. Esquimalt, once overlooked, is undergoing steady revitalization. Sea Terrace is more than a place to live. It symbolizes a shift in perception, bringing calm and confidence to a community in transformation.
Inspired by the Tide, Grounded in Intention.
We drew inspiration from the sea itself. Clean lines, muted tones, and natural textures that echo the surrounding landscape.
Guided by demographic insights and The Hyland’s brand data, our creative direction was not about guessing, but about aligning aesthetic choices with the values of future residents: calm, connection, and understated luxury.
The design needed to stand the test of time. Approachable, elevated design became our guiding principle — luxury without excess, calm without sterility. This brand aesthetic not only defines the project visually but has the potential to inform interiors, signage, and community spaces throughout the property.
Bringing the Brand to Life, One Element at a Time
From the logo system to typography to color palette, every element of Sea Terrace’s brand identity was created to reflect modern elegance and coastal serenity. The name itself, drawn from the scenic road where the property sits, reinforces the seamless connection to water and landscape.
LOGO SYSTEM
Color Palette
Typography
From Concept to Experience
To help HyLand visualize the brand’s potential, we developed applications beyond the logo. Mockups for building signage, lookbooks, and advertising collateral brought the identity to life, while early concepts for community spaces suggested how branding could extend into resident experiences. Each design decision was made with data, insight, and intention — shaping not only how Sea Terrace looks, but how it feels.
Setting a New Standard for HyLand Properties
Sea Terrace is more than a single project. As one of HyLand’s few for-sale developments, it represents a new chapter in their portfolio and a chance to explore elevated branding that resonates with discerning buyers.
This case study demonstrates how thoughtful creative direction can influence more than marketing; it can shape perception, inspire confidence, and even inform interior and community design.
Looking ahead, the brand system built for Sea Terrace lays the foundation for future opportunities, from wayfinding signage to brochures, landing pages, and event collateral. Most importantly, it sets a precedent for what’s possible when design is treated as leadership, not decoration. Sea Terrace reflects the best of what branding can achieve — it doesn’t just name or decorate a building, it defines how people will experience it. For HyLand Properties, it is a milestone project, one that blends coastal inspiration with modern elegance and positions the company for future growth. For residents, it is an invitation to come home to serenity by the sea.
At Perspektiiv, we know the power of design to shape not just a logo or a brochure, but the entire perception of a place.
We partner with real estate developers, hospitality groups, and community visionaries to create brands that attract the right buyers, inspire confidence, and elevate the value of every property. Your property deserves more than marketing — it deserves a brand that communicates meaning, creates trust, and leaves a lasting impression.
